In order to expand brand global influence, and serve global users, GraceSolar comprehensively promote the logo upgrade with more international brand image. The Chinese name of Grace Solar "格瑞士"changed to"国瑞能". This upgrade isa major brand deployment and upgrade which was carried out since company established, and corporate positioning, business philosophy, and visual communication.

Born from Renewable Energy, Drives solar forward

Story of Name

In Chinese culture we believe our country is our big home for thousands of our small homes, not only stand for Chinese generations union,but also internal support for development of Grace Solar. The word "Country(Guo)" points out company's confidence and determination to build a foothold in China.And with Chinese and Grace Solarwisdom, to promote the renewable energy business.

As a solarsmart technology company, solar is a career we explore throughout our lives. And Grace Solar, in our eyes, is a gifted energy from auspicious clouds, means safe, reliable, and continuous. The three words “Guoruineng” accurately convey the brand vision of “Bring Grace Solar to all homes”. Grace Solar,Born from Renewable Energy, Drives solar forward.

LOGO visual creativity

As completely brand upgrade, the logo adopts the fretpattern with Chinese characteristics as main element, and Chinese red as main color, which reflects strong cultural self-confidence, as well as strong confidence in Chinese manufacture and Grace Solar smart design. So then we couldtrust our smart design on mounting system to drives solar industry forward.To Bring Grace Solar to all homes!

The overall logo adopts the form of Chinese unique character + seal, and graphic part uses artistic creation to interpret the word "能" in it, which not only reflects the brand slogan of "Born from Renewable Energy, Drives solar forward.",

At the same time, the overall texture resembles the cross-section of  "Rail"inmodule mounting system.

The appearance is a seal. The seal has the meaning of commitment and integrity in traditional Chinese concepts. It expresses that the brand of Grace Solar will  provide customers with reliable solar products and services.

Brand positioning: Your Trustworthy brand for Smart Solar Mounting System

Grace Solar has been deeply involved in solar industry for 12 years, served more than 100 countries and regions around the world, and successfully installed hundreds of MW projects. It has been widely praised by the industry and recognized by customers. It is a trusted module mounting systembrand in solarmarkets. Because of trust, so rest assured, with ingenuity and technology, and provide customers with more market-competitive and influential photovoltaic support products and services

Corporate mission: Mount every solar plant firm as rock

Technology empowers the brand, and strength promotes upgrade of company. Grace Solar is adhering to the corporate mission of "Mount every solar plant firm as rock", using technology to protect all solar plant, using excellent technology to create extraordinary quality.

Corporate Vision: Bring Grace Solar to all homes

Carbon neutrality is the common goal of all mankind, and solar, as the most potential alternative to traditional energy sources, is an industry vigorously developed by all countries. Grace Solar hopes to use this brand upgrade, clarify brand positioning, as a responsible industry leader with our partners, Grace Solar will grasp the opportunity of energy reform, quickly respond to market demand, and bring a steady stream of cleanliness to thousands of households around the world.

Brand vision: science and technology vision, expertise vision, future vision

As a fast-growing technologically innovative company, Grace Solar continues to provide innovatesolar products and energy services. After brand upgrade, the Grace Solar brand and products will be presented to users around the world with beautiful vision of technology, expertise, and future.

The brand upgrade is in progress

This brand upgrade is an important part of promotion of Grace Solar global strategy. Whether it is brand positioning, vision, or new visual communication, it has just opened the prelude to Grace Solar brand strategy, and various subsequent image marks. , System solutions will also be upgraded and optimized in near future

Note: At present, the brand image logo of "Grasol" and "Grace Solar" is being replaced, and there may be a mixture of new and old LOGOs of products and promotional materials. Please feel free to use it! The brand name change and the VI visual upgrade will not involve changes in business operation.

Thanksto all solar partners support to Grace Solar. Grace Solar team will, continue to explore and forge ahead with full of enthusiasm, and Bring Grace Solar to all homes. We Born from Renewable Energy, and Drives solar forward.